See which search terms visitors actually typed into Google, Yahoo, MSN, AOL, etc.


See how many unique visitor sessions your site got over any time frame


Get the most accurate Unique Visitor counts - gauge marketing campaign effectiveness


See the screen resolution and color depth your visitors have, and tailor your site accordingly

How are visitors getting to your site? How are they using your site? Are visitors converting into customers? Which marketing efforts are paying off? Urchin answers all of these questions and many more with its detailed unique visitor reports. Urchin 5 sets the bar with the most advanced visitor tracking methods in the industry. Urchin's reports allow you to optimize your website and save money by increasing the effectiveness of your marketing dollars. And Urchin 5 is the only analytics product to use Adobe's SVG technology to display stunning charts and graphs that load instantly. Change your report's date range or use Urchin's report side filters to modify the information you are viewing and Urchin's graphics update in a blink - leaving competing products in the dust.

Urchin is the most accurate web analytics products on the market. How? By using both log files and cookie information. Urchin captures visitor parameters and true path data via the Urchin Tracking Module (UTM2), a free, client-side data collection component that transparently sends additional data back to the server and into the log file. The UTM2 uses a first-party cookie to overcome the effects of caches, proxies, and IP-recycling to provide the most accurate and complete reporting available from ANY analytics solution.

The Search Engines Report:
Like many Urchin reports, the Search Engines Report allows you to drill-down into a particular item and find out more about it. In this case, clicking on the "www.google.com" entry reveals all of the actual search terms used on Google to find this site.

The Visitor Sessions Report:
With Urchin's SVG-powered Business Ready Graphics(tm), you can see most charts and graphs in either pie, line, or bar graph-type views, and can easily copy/paste the graphs into common Office applications like Powerpoint and Word.


The Unique Visitors Report:
With the Urchin Tracking Module (UTM2), Urchin became the world's most accurate visitor tracking system. The UTM2 uses a 3-part, first-party cookie to positively identify visitors and track each visit to the site, all without sacrificing privacy or anonymity.

The Screen Resolutions Report:
With the Urchin Tracking Module v. 2 (UTM2), Urchin is able to capture several aspects of the visitor's environment. The corresponding reports are grouped under the Client Parameters section of the Urchin reporting interface. In this example, it's instructive for the web designer of this site to see there are a significant number of visitors with only 800x600 resolution, which is common to 15" monitors.


Richmond Internet Technology provides Urchin 5 statistics for select hosting packages.


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